Why Millennials Love ‘Clubbing’

In the ongoing drive to figure out what millennial shoppers want, club stores don’t usually come to mind. These retailers are lumbering giants whose bulk-sized products are decidedly unhip, and they offer a value many younger shoppers don’t yet appreciate. And because millennials typically live in apartments and starter homes, often in cities and without access to a car, the club store model just isn’t practical for them.

Or so the thinking goes.

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