What do you do when you just want enough beans for one serving of beans on toast and you don’t want to waste any delicious beans? Or when you just want a small snack in the afternoon? How about a can with the exact right serving?
Kraft Heinz Australia has a solution. It’s taking its Heinz Beanz branding off of product labels in the Australian market in favor of something a little different. The brand is rolling out packaging that comes in all different sizes, including “The Lil’ One” for snack time and “The One for All” for family dinners.
To introduce its new cans to Australia, and the rest of the world, the brand created an incredibly charming animated short film featuring Geoff, the ostensible head of innovation at Heinz Beanz who spends his time dreaming up new inventions.